About Visitivity

Donna Clapp, President & Jeff Clapp, Creative Director

Real People. Real Connection. Real Results in Southwest Florida.

We're Donna and Jeff Clapp, co-owners of Visitivity Inc., and we believe your website and marketing should sound and look like you. After 12 years serving Cape Coral, Fort Myers, Naples, and throughout Lee and Collier Counties, we've learned that Southwest Florida businesses succeed when they embrace authentic, hometown connections—not corporate-speak that sounds like everyone else in their industry.

"We are in a trust recession in this country. Because of AI, because of things that are out there on social media and in the media, everyone feels a little distrustful of everything out there on the web. And I didn't like that feeling, so we changed the way we create our client’s content,” says Donna.

While other marketing companies churn out generic, AI-generated content, we started to dig deeper with our clients. We create content that has your customers understand your "why"—what makes you passionate about what you do in your business and why you love serving Southwest Florida communities. We believe one of the most important parts of what you do in business is about the customer’s experience. So we create content, whether it’s web content, video content or social media content that authentically lets customers know how important their entire experience with your business is to you.

"Most entrepreneurs know that people shop logically, but buy emotionally,” says Jeff. “People buy from those they trust, like, and know. So the customer experience is super important. We make that clear for your customers with everything we create."

Our Unique Background Makes Us Marketing Revolutionaries

"I'm a journalist to begin with. I was a magazine editor for years, so it just made sense to me to start out with an interview of the business owner before writing a single thing for their website,’ says Donna. “But I will tell you that my interview often surprises our new clients, because I'm not calling to ask about the services that you offer. I'm not calling to find out about your industry. I’m calling to find out why you love what you do, and what you say about your commitment to your client’s experience in working with you. That’s what I want your content to reflect."

Jeff contributes nearly 28 years of artistic and technical expertise as a creative director for magazines, marketing agencies, and one of the largest advertising agencies in the world, The McCann Group, where he worked with notable clients like DuPont, Samuel Adams and Loreal.

“When I first started creating websites the competition was not that intense and was not locally focused,” says Jeff. “It’s become more important for us to expand beyond just designing a website that looks great, but to also make sure everything “under the hood,” on the back-end of the website is sending all the right signals to Google and the other important search engines. Making sure your website can be found easily is my most important job.”

Together we’ve created hundreds of websites, social media pages, testimonial videos and even corporate documentaries for companies like MGM Resorts and State Street Bank.

We've also won numerous industry awards for logo design, website design, and video production from international industry associations like Hermes Creative Awards, MarCom Video Awards, and AEGIS Video & Film Production Awards. But our real pride comes from helping local businesses build authentic connections with their customers and local communities.

Our "Attitude of Gratitude" Philosophy

Everything we do starts with gratitude—for our clients, our community, and the opportunity to help Southwest Florida businesses thrive. This approach fundamentally changes how we create content, moving away from desperation-based marketing toward abundance and authentic relationship-building.

"Your website is your potential customer’s first touch point,” says Donna. “It's your first salesperson that people interact with. I want them to get to know your company very specifically, not just your general industry."

We don't create cookie-cutter marketing materials that sound like everyone else in your industry. Instead, we craft customer experience-oriented content that's deeply personal, authentic, and trustworthy.

“When a client comes to us we first need to understand their industry,” says Jeff “So we look at a lot of other websites in their business category, in different parts of the country, to get a feel for what similar businesses are putting out there in their messaging. What we see is a lot of the same basic content, and we strive to create digital marketing that differentiates your business from others in your industry.”

What Makes Us Different

We start every client relationship with an in-depth interview—not about your services, but about who you are for your clients. We research your industry thoroughly, but more importantly, we discover what makes prospects choose your local company over the hundreds of others.

Our comprehensive approach combines authentic content creation, strategic website development, our exclusive news-powered Google Ranking Program, and compelling video marketing to create magnetic attraction that drives real results for your business.

Ready to transform your business into a customer magnet? Let's schedule a discovery call to discuss how our proven systems can help your Southwest Florida business achieve exponential growth while staying true to who you are.

— Donna and Jeff Clapp, Visitivity Inc.

"Working with us is a partnership, not a transaction,” says Jeff. “We don’t work for you, we work with you, creating the kind of content that reflects your values and your passion for working with your customers.”

Some of the Clients We’ve Had the Pleasure To Serve Over the Years

VIDEO CLIENTS

Shannon Willits, Club Pilates

Peer Landscaping
Simplified Technologies
Special Equestrians of Fort Myers
Master Networks

March of Dimes

Minaya Learning Global Solutions

MGM International Resorts

State Street Financial Center

Brick City Economic Development of Newark

Artful Gardens

Shared Xpertise

Taylor Protocols

HROA Association

Today’s Facility Manager magazine

American Real Title

NJ Dept of Human Services, Division of Family Development

NY Minute Messenger and Trucking

Street League

ALPFA

YearUp

Three Square

SNAP Parking of Newark

Green Sun Energy Services

Siding and Windows by Tim Cahill

Water’s Edge by the Bay

DURU Clothiers

Lone Keep Internet

RFCY Architects

Quantumized Results

Full Potential Life Coaching

Zen Babies Massage

Healthy Eatz, Healthy Body

Tasting Grace

Mike Pacer, An Orchestra of One

Blue Hills Fitness

Terra Nova Landscaping

VEBO Fitness Center

DnD Physiques

Dr. Jeanette Grauer, DDS

Dr. Carolyn DeForte, DDS

Ken Lampl, Composer

Buttfield and Associates

Amazon Health Project

Robert Knee, Composer

WEBSITE CLIENTS

American Real Title
Stellar Cleaning
Tiffanys Cleaning Services
Show'N'Go Landscaping
Nourish Skin
Valor Commercial Properties
Mora Contracting
Ro-lin Rentals
State Roofing
Ave Today Mold Assessors
Oasis Outdoor Design & Build
Elected Electric
Navesink Electric

Trifecta Home Solutions

Capital Painting

Chiropractic Naturally

The Realm of Professor Hectorius,

Upper Cervical Chiropractic

Davidson Irrigation

Bergermann Law Firm

F&L Law Group

Unger Consulting Group Ltd.

Associated Life Brokerage

Buttfield and Associates

Zen Babies Massage

Karmic Evolution

Elite Mortgage Source

The Happy Snooker

Realty Title Solutions

Amazon Health Project

Recovery Innovations

JRM Clips

Peer Landscaping

UnderPressure Cleaning and Sealing

Robert Knee, Composer

Adoring Caregivers

Fort Myers Graden Service

Digestive Health Services

Full Potential Life Coaching

Interiors ReImagined

Judy Baer Tutoring

Competent Contractors Inc.

SDI Communications

Triple Crown Clothiers

Dr. Jeanette Grauer, DDS

Dr. Carloyn DeForte DDS

Mora Contracting

A 5 Star Carpet Care

Zeek’s Tees

Readings That Heal

Premier MD Care

Lewis Morris Air Conditioning

Global HR Concepts

Ken Lampl, Composer

Wayne Martin and Son Air Conditioning

Mike Pacer, An Orchestra of One

Mercedes Barnek Holistic

Doulas.com

Image Smith

ZinnLaw
Cabinet Zone
PRG Roofing
Southern Power Electric
Current Flow

PRINT/BRANDING CLIENTS

The Bent Brush

Judy's Jewelry

UnderPressure

Red Rock Retail Consulting

Honor Healthcare Group

Judy Baer Tutoring

Zen Babies Massage

Susan Miller Health Concepts

Full Potential Life Coaching

Siding and Windows by Tim Cahill

Holmdel Auto Body

Unger Consulting Group

Associated Life Brokerage

Indira Today

Healthy Eatz

Robert Knee

Taylor Protocols

The Delphi Connection

Milarre

4 Aces Entertainment

Mind Core Entertainment

Burke Media Group

Merrimakers Catering

Karmic Evolution

Parallel Construction

Happy Snooker

Chi Water

Today’s Facility Manager magazine

Business Facilities magazine

Lucent Technologies

DuPont

Orange County Register

Pawnbroker magazine

Checklist magazine

Opportunity magazine

Ductz

DND Physiques

SLB Electrical

Mike Pacer, An Orchestra of One

Green Sun Energy Services

EZ Permits
Oasis Outdoor Design & Build
Mystic Water Taxi
StoweVT.com

Frequently Asked Questions

Answers to common questions about and our marketing services.

I'm spending thousands on Google Ads every month. Why do I need SEO?

Because you're basically renting your visibility instead of owning it. The second you stop paying Google, you disappear. Meanwhile, your smarter competitors are building permanent, organic authority that works 24/7 without ad spend. Our news-powered approach gets you ranking in 60 days or less – and those rankings keep working even while you sleep. Stop paying rent on your own customers.

How do I know if my current marketing company is actually hurting my business?

Simple test: Google your business name + your city. If your competitors show up before you do, your marketing company has failed. Also, if your website sounds exactly like every other business in your industry, you're paying someone to make you invisible. We've rescued dozens of businesses from generic, template-based marketing that was actually repelling customers instead of attracting them.

What's the biggest mistake Southwest Florida businesses make with their online presence?

They try to appeal to everyone and end up connecting with no one. When your air conditioning company's website could work for any HVAC business in any city, you've lost before you started. We've seen thousands of websites in our research – they all say the same boring things about "quality service" and "customer satisfaction". Your customers can smell generic from a mile away.

Why should I pay for marketing when I can just do it myself?

Because you're a business owner, not a marketing expert – and there's a difference. We've watched business owners spend years trying to figure out what we mastered decades ago. While you're Googling "how to write website copy," your competitors are stealing your customers. Your time is worth more than the money you think you're saving. Plus, most DIY marketing actually damages your credibility more than it helps.

What happens to businesses that ignore the "trust recession" happening right now?

They become casualties. People are more skeptical than ever because of AI-generated content and fake everything online. If your business doesn't feel authentically human, customers will assume you're just another faceless company. We've seen established businesses lose market share to newer companies simply because the newer ones felt more real and trustworthy online.

How can I tell if a marketing company actually knows what they're doing?

Ask them to show you businesses they've helped that now dominate local search results. Not just pretty websites – actual ranking dominance. Ask them about their "trust curve" strategy and how they overcome the current trust deficit. If they start talking about generic SEO tactics or buying backlinks, run. Real marketing consultants understand the complete customer experience, not just individual tactics.