Jeff ClappIn a marketplace as crowded as Southwest Florida, "great service" is no longer a differentiator—it’s the entry fee. This article explores how to escape the "commodity trap" by leading with your core purpose rather than just your services.
Jeff ClappMarketing is a celebration, not a battle. Discover how an "Attitude of Gratitude" strategy builds a moat around your business and attracts loyal clients in the SWFL market.
Jeff ClappEvery potential customer arrives at your website with a "shield of skepticism," especially in a market saturated with generic promises. This article explores the Trust Curve—the psychological distance between a stranger’s first click and their decision to hire you.