Search Engine Optimization, SEO or Internet Marketing is the use of popular keywords that are implemented into the text of a web site. Keywords are words that are directly related to your site – so if your site sells cars, you would use keywords like cars, car sales, cars for sale, vehicles, automobiles and anything else that is related to the site. Now it’s a good idea to use words in your content that are related to what your site is about, but sometimes that isn’t enough. As an Integrated Marketing agency, this is a service we can provide for your business. Our web marketing experts will generate a list of keywords that are highly used that are specific to your business and strategically place them within your site. This will help get your site ranking higher on search engines which in turn will increase the exposure and traffic to your site.
How a Search Engine Works
Crawling the Web
Search engines send out automated programs, called “robots” or “spiders”, to travel the World Wide Web and crawl the pages and documents.
Indexing What They Find
Once a website has been crawled, it’s content is stored, or indexed, in a giant database.
Processing Keyphrase Queries
When a user searches for a term (keyphrase) on a search engine, the search engine retrieves a list of web pages that mention that term from it’s database.
Sorting (Ranking) Results
Once the search engine finds all of the matching web pages, it applies it’s algorithm to the results and displays the websites in order of the most relevant to the searched term. Every search engine has a different algorithm, which explains why they provide different results for the same searches.
Internet Marketing Effectiveness
SEO is one of the most effective ways of marketing your web site as well. When web surfers search for your keywords on search engines and your site is ranked highly, it will be displayed on the first page of the search results. This gives your site a better chance of being clicked on and viewed. Once this happens, you will begin to see the traffic to your site increase greatly. If you’re ready to give your site the visibility it needs on the Web, give Visitivity Media a call today. We will consult with you about the best SEO practices to use for your web site.
Google Local Search Services
Google’s approach to local search involves using yellow-page and business-directory information from third-party providers, integrating it with information about individual businesses from Google’s main Web page index.
When you search directly from the new local search form, results are displayed in three columns, including business name, address, and related Web pages. Clicking on the link to a business name displays a business reference page with details about the business, a map, a button to get driving directions, and Web pages related to the business found in Google’s main index.
Local search is also integrated into the main Google search box. If Google detects your query has local intent, you’ll see three local search results, at the top of the page, with a link to additional local results for your query.
Local businesses can write up additional information on their Google Local listings including hours, business description, types of payments accepted.
You register and fill out the information, and then Google sends you a sealed postcard with a PIN number. With that PIN number and your account information (which they don’t put on the sealed postcard) you can update your information. Once you activate your information with a PIN it takes about a month to update their listings.
If you have a business with a physical address, Altherr Web Design will get your business listed in the local search results. All you have to do is send us a copy of the postcard sent by Google and we will take care of the rest. This feature comes with our SEO services and is not offered separately.
More features, like the ability to add printable coupons, are being added regularly and we will stay on top of all of this and let you know what’s available.
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