Duru Clothiers

2014 Gold Hermes Award, Commercial Category — Duru Clothiers, Red Bank, NJ Hermes Creative Awards is an international competition for creative professionals involved in the … [Watch Video...]

Why Video?

Video Marketing has grown 58% since last year to reach $86 million according to Frost & Sullivan. Mobile devices, such as smart phones and tablets fuel online video viewing as it is a natural fit for consuming content on a handheld device. According to YouTube’s Vice President of Global Content Robert Kyncl video would soon be 90% of Internet Traffic. According to Internet Retailer 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. According to Marketing Sherpa’s Case Study, Video email doubles the click through rate. Last year one-thirds of all online activity was spent watching videos. Projection for next year on video marketing spending is $5.71 billion.


When I challenged you and your team to deliver a spot that didn’t look like a local TV ad, but like a TV spot I would have created for a major Brand like Tums or Aquafresh Toothpaste you were able to deliver just that. I know that I am not an easy client as I have very high expectations having been a Director of Marketing for GlaxoSmithKline and in the advertising industry for 20 plus years. I'm used to very high-end TV production as the commercials we produced for my Brands typically ran upwards of $250,000! Very high expectations indeed. The spot was on strategy, on budget and embodied the Waters Edge “Excite Your Senses” creative idea. You created an Ad that had a story line and communicated the key benefits of Waters Edge. You also were able to communicate those ideas and the flow of the spot in our meetings with visuals and a story board to help us know we were heading in the right direction. — John Ziegler, Owner - Waters Edge

Visionary Ideas