GOLD Winner 2014 AVA Awards - Category: Video for the Web/Corporate Image AVA Digital Awards is an international competition that recognizes excellence by creative professionals … [Watch Video...]
Why Video is Critical to your Media Mix
76% for marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner) Globally, online video traffic will be 55% of all consumer internet traffic in 2016. (Cisco) 52% of consumers say that watching product videos make them more confident in online purchase decisions.
When I challenged you and your team to deliver a spot that didn’t look like a local TV ad, but like a TV spot I would have created for a major Brand like Tums or Aquafresh Toothpaste you were able to deliver just that. I know that I am not an easy client as I have very high expectations having been a Director of Marketing for GlaxoSmithKline and in the advertising industry for 20 plus years. I'm used to very high-end TV production as the commercials we produced for my Brands typically ran upwards of $250,000! Very high expectations indeed. The spot was on strategy, on budget and embodied the Waters Edge “Excite Your Senses” creative idea. You created an Ad that had a story line and communicated the key benefits of Waters Edge. You also were able to communicate those ideas and the flow of the spot in our meetings with visuals and a story board to help us know we were heading in the right direction. — John Ziegler, Owner - Waters Edge